We are super excited to be featuring some amazing yoga wear here on the blog today and talking with the designer, Kim, from Stelari. Ironically enough Cat got a Stelari yoga mat cover when living in Denver a couple years ago. We've loved the brand ever since so we decided to do an interview with Kim and a giveaway! Hopefully that has your Monday started off on the right foot. We love the look and feel of the clothing but what we love even more is how all the patterns have meanings.
After you read this post head on over to our Instagram to enter!
The essence of Stelari is simple: purposeful, passionate fashion. It’s about more than looking good in the mirror or on the yoga mat. We set out to create unique and beautiful activewear with prints that have the ability to expand your potential. Based on the power of belief, this ‘Print Intent’ pairs a positive affirmation with each piece of original artwork. These serve as a reminder, to the outside world and to your own soul, of the values and beliefs you hold true. Our highest goal is to empower women to live an intention-based life so they can discover their purest self.
Embrace it. Wear it. Live it. Love it.
I am vulnerable. I am confident.
I am intuitive. I am clear.
It seems ironic that I would receive the "vulnerable" pattern. This is something I've struggled with quite a bit in the past. I value strength and having everything together, figured out and wrapped up nicely in a bow. Since going to mindset school over a year ago I've been able to get a lot more vulnerable, share my experiences here on the blog, on my personal social media and in my everyday life. I still occasionally find myself hesitating to open up and share my feelings at times. However, it is in these moments I'm reminded of all the positivity that comes from being vulnerable and it gives me confidence to do it again.
I love that vulnerability is paired with confidence in this X-ray pattern. I know from my own personal experience vulnerability does breed confidence but I don't know if I've ever truly thought about it until this moment. Needless to say, wearing my X-ray leggings has taken on a whole new meaning.
In 2012, the time was rhythmically right for me to follow my heart and expand a dream. To stand in my creative light force to fashion versatile, comfortable, and meaningful yoga wear. I took guidance by the ancient Sanskrit principle “Sthira Sukha Asanam” which means finding the balance between effort and ease. With too much effort, we burn out. And alternatively, with too much ease, we never reach our potential. I envisioned a bohemian line of flowing fabrics that was also deeply rooted in this principle. Something that connects rather than covers; that enlightens, lifts up, and liberates the heart, mind, body and soul.Sounds like a lot to ask from a yoga-inspired activewear line, I know. But I promise, the Stelari brand delivers.
If there was one piece of advice you could give to women entrepreneurs what would it be?
Map things out. Force yourself to do the hard stuff and not just the easy and exciting things. Understand that running a business is more like a marathon then a sprint. There is no magic pill or event that is going to all of a sudden make your business explode. Between shows like Shark Tank, social media and founder’s stories its easy to believe that success is just around the corner. If only we could have XYZ happen, success would surely follow. My experience has been, there are no shortcuts. The question is more do you have the heart, resources, money and time to fully commit to your business for an extended period of time and what are the markers of success along the way.
Our motto at The Resource Girls is Be Resourceful. Be You. How do you embrace being true to your own self in your professional and personal life?
I personally live by the motto, be humble and kind in all you do. Success and failures are both fleeting. What can’t be taken away is the truth of who you are and how you show up in the world. The best thing for me personally is to make sure I take the time to nurture my inner life and become truly grounded in what I am. In this way, the approval, success or failure the outside world is simply there to serve my own growth. For me practicing yoga and allowing myself to be creative brings me fulfillment. I have found that comparison will quickly kill all the motivation and uniqueness we all have to offer. Stay in your own lane, applause other people’s success and stay true to you.
What has been your greatest struggle in starting Stelari and how have you overcome it?
Ahhh there have been so many! I would say the greatest challenge for me is not having a mentor or prior work history in the garment industry. Also, being physically far removed from the city hubs for the industry. I’ve had to navigate my own way, research, experiment and learn everything in realtime and on my own dime. I would have loved and benefited from greater industry knowledge and experience however the opportunity just never arose. So I made my own opportunity. Don’t be afraid to try something that you’ve never done. Just remember it may take more time and some hiccups along the way to reach your desired destination.